9 Feb 2007

The Future's Bright

This is a bit of a milestone week for me. I'm jacking in my job of six years. Leaving a fairly respectable northern agency - and taking a 'career break' for no other reason than 'cos I can'.

When you've been a wage slave for a long while, the idea of just not having to get up in a morning seems divine. But I know it'll only be a couple of weeks before I'm in a blind panic, twiddling my thumbs, desperately DIYing the house and wondering what the troops are up to in the office. (But lets face it even your best work-mates aren't going to thank you for getting in touch and regularly reminding them that you're free and they're not, so emailing ex-colleagues is a bit of a no no).

Soooo, I've pre-empted myself and had a bit of a think about what I can do to wile away the hours and earn a few coppers to pay the mortgage and the new Orange mobile phone bill. (Company paid moby is a gift from god, despite being a taxable benefit and mine is going back - Boo!).

Hence the reason for me limbering up my fingers with the blog - as I'm half thinking of returning to me creative roots and picking up a freelance writing career that I foolishly threw away to become part of the Propaganda Machine.

Anyway - it seems the future's bright. The call for quality writing is on the up, given that even the oldstars are getting into the web these days. An article from the Copywriter's Crucible confirmed something I'd witnessed first hand earlier this week. On a visit to see my Pa, I found him pacing in small circles in his lounge, alternately scratching his head and his arse (apparently become unaware that you're doing stuff that's probably socially unacceptable, once you're retired, so I'll have to look out for myself doing similar scratching). While Dad paced, his mate fiddled with wires out the back of an ancient looking pc, conveniently placed just inside the front door, swearing quietly under his breath. Dad is one of the millions of British, currently engaged in a battle of wits with the British Broadband providers in an attempt to get on the superhighway.

So it seems my last few weeks, spent researching what makes good web-based copy are going to come in mighty handy. Good old Gerry McGovern and countless articles on SEO may stand me in good stead to peddle my services. Now all I need is to put myself about a bit.

1 comment:

pdunx said...

So, that explains why I get no reply from your northern agency email account! There was I, desperately researching social media and the growth in integrated marketing capability, when up pops your dear old name in google and I see that beguiling head and shoulders shot on your blog page.

Surely not - Freelence again. I had to check back on the 'agency' website to see if your picture was still listed. But no..gone! Will the second balcony be the same without her frequent demands for lady grey tea and cakes I wonder.

Bizarre that I should find your article on integrated marketing trends just as the latest project to land at my feet is to define the requirements for such a capability.

If you can drop me a note - would appreciate your input.

All the best

Paul Dunkerley